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Our Customers
Our customers are partners. We work closely together to deliver strategic outcomes.
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Our Work
Our projects focus on our core strengths, keeping us ahead of the curve. Here is a sample.

FRWRDx
Hybrid solution for aspiring entrepreneurs
Our proprietary solution powers internal innovation by fostering collaboration, securing buy-in, and building capabilities.
It delivers nano-learning for fast knowledge absorption, execution tools for efficiency, and structured workflows for clarity and documentation.
With access to expert mentors, builders, and executional capabilities such as surveys, prototyping, and design, the platform equips teams to move from ideas to impact with speed and confidence.
Our proprietary solution powers internal innovation by fostering collaboration, securing buy-in, and building capabilities.
It delivers nano-learning for fast knowledge absorption, execution tools for efficiency, and structured workflows for clarity and documentation.
With access to expert mentors, builders, and executional capabilities such as surveys, prototyping, and design, the platform equips teams to move from ideas to impact with speed and confidence.

Abu Dhabi SME Hub
Online-first platform for entrepreneurs
Abu Dhabi SME Hub, a public–private partnership between Dunes Ventures and ADDED, drives the government’s strategic innovation agenda.
It connects entrepreneurs to networks, delivers targeted learning, and provides access to 200+ mentors worldwide, helping founders tackle challenges, boost execution, and unlock growth.
Through strategic initiatives, the Hub creates commercial value at scale while positioning Abu Dhabi as a thriving hub for innovation and entrepreneurship.
Abu Dhabi SME Hub, a public–private partnership between Dunes Ventures and ADDED, drives the government’s strategic innovation agenda.
It connects entrepreneurs to networks, delivers targeted learning, and provides access to 200+ mentors worldwide, helping founders tackle challenges, boost execution, and unlock growth.
Through strategic initiatives, the Hub creates commercial value at scale while positioning Abu Dhabi as a thriving hub for innovation and entrepreneurship.

IP Center of Excellence
Online platform for intellectual property
Co-created with the Abu Dhabi Department of Economic Development, the Abu Dhabi Intellectual Property Unit (AD.iP) advances the government’s IP strategy through a full-spectrum offering.
It educates founders and creators on all types of IP, provides tools and guides to start their journey, and supports asset management and protection.
By connecting IP owners with potential buyers, AD.iP also drives commercialization and unlocks new value from innovation.
Co-created with the Abu Dhabi Department of Economic Development, the Abu Dhabi Intellectual Property Unit (AD.iP) advances the government’s IP strategy through a full-spectrum offering.
It educates founders and creators on all types of IP, provides tools and guides to start their journey, and supports asset management and protection.
By connecting IP owners with potential buyers, AD.iP also drives commercialization and unlocks new value from innovation.

Business Knowledge Base
Online demo platform for the investor journey
Developed with the Abu Dhabi Registration Authority (ADRA), the Business Knowledge Base (BKB) maps 14 industry journeys to guide investors through opening, operating, and closing a business.
It delivers clarity through interactive content, scalability across technology platforms, and a self-service experience structured around a simple two-question prompt.
With over 350 bilingual, research-backed content pieces, the BKB offers investors accurate, practical, and accessible guidance across the full business lifecycle.
Developed with the Abu Dhabi Registration Authority (ADRA), the Business Knowledge Base (BKB) maps 14 industry journeys to guide investors through opening, operating, and closing a business.
It delivers clarity through interactive content, scalability across technology platforms, and a self-service experience structured around a simple two-question prompt.
With over 350 bilingual, research-backed content pieces, the BKB offers investors accurate, practical, and accessible guidance across the full business lifecycle.

Startup Genome Report
Research project
For several years, we have co-created the Startup Genome Report with Hub71, mapping Abu Dhabi’s innovation-driven businesses and engaging stakeholders from regulators to investors.
Through comprehensive ecosystem insights and strengthened connections across the investor journey, this work has positioned Abu Dhabi as the world’s fastest-growing emerging startup ecosystem, building global recognition while showcasing the strength and momentum of its entrepreneurial community.
For several years, we have co-created the Startup Genome Report with Hub71, mapping Abu Dhabi’s innovation-driven businesses and engaging stakeholders from regulators to investors.
Through comprehensive ecosystem insights and strengthened connections across the investor journey, this work has positioned Abu Dhabi as the world’s fastest-growing emerging startup ecosystem, building global recognition while showcasing the strength and momentum of its entrepreneurial community.

Aldar Innovation Report
Research and production project
In partnership with Aldar’s innovation team, we produced the group’s 2022–2023 and 2024 Innovation Reports, showcasing its strategy, insights, and impact.
The work included a review of Aldar’s innovation governance and processes, in-depth interviews with its leaders, and structured analysis across macro strategies and micro deep dives.
We then conceived, designed, and delivered the final reports, now accessible through Aldar’s corporate website.
In partnership with Aldar’s innovation team, we produced the group’s 2022–2023 and 2024 Innovation Reports, showcasing its strategy, insights, and impact.
The work included a review of Aldar’s innovation governance and processes, in-depth interviews with its leaders, and structured analysis across macro strategies and micro deep dives.
We then conceived, designed, and delivered the final reports, now accessible through Aldar’s corporate website.
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